SCA has a variety of print promotions and online contests that will increase readership, generate more market share, and create higher visibility for your sponsors. Offer readers the chance to win a huge cash prize from $10,000 up to $1 million or more without jeopardizing your budget. If you have a winner, we pay the prize.
PROMOTION IDEAS
- Sports Promotions
- We can build your contest around any professional or collegiate sport and customize it to your market. Whether online or offline, readers can predict a score or guess a tournament’s bracket to win the grand prize. Learn more...
- Online Contests
- Our numerous and innovative online contests increase hits to your website, build your database, raise revenue, and attract more online advertisers. Learn more...
- FSI Promotions
- Tie in with a local business to sponsor a promotion and include a unique game piece in a specific section of your newspaper. SCA has a variety of contest options utilizing FSI that will drive traffic to retail locations or to your website.
- Bingo
- You supply the game card as an FSI or distribute at a co-sponsor’s location. Then print a selection of “called” numbers daily and invite readers to see if they have a winning game card. Four corners or other configurations can win top prizes, covered by SCA.
- Birthday Bash™
- From entries received, you publish randomly selected finalists who then try to match their birthday to SCA’s pre-selected month, day, and year for the big prize.
- Visible Vault™
- In your paper, include a list of dates and sponsor locations where customers can play for a chance to crack the Visible Vault’s code. If a player unlocks the vault, he or she wins the grand prize, paid by SCA. Learn more...
POSITIVE RESULTS
Paper Finds Big Dollars in “Money Bags”
The publishers of the Bismark Tribune in Bismark, N.D., cashed in twice with SCA’s exciting Money Bags™ contest. The first promotion rejuvenated an older publication and grew revenues substantially… the next produced record-breaking pickup rates for a new “community shopper” they had just introduced. Partnering with the local mall and its merchants, the paper’s readers searched each “shopper” to answer trivia questions about the stores. Contestants were chosen from entries to compete in a game show; this resulted in three finalists who drew from among 100 Money Bags in hopes of winning $25,000.
Miami Herald’s “Birthday Bash” Wish Comes True
SCA’s Birthday Bash™ promotion paid nice dividends for the Miami Herald. Readers were asked to mail in entry forms with their birthdays—100 of which were sent to SCA—for a chance to win $5,000 in the day and month match game and $1 million in the day, month and year game. As a result of the contest, the paper’s circulation increased and a tremendous number of entries were received.
