Team up with SCA for the best pigskin payoff promotions around. With the crowd-pleasing excitement of our innovative football contests, you’ll be sure to reach your goal. Not only can we guarantee your huge grand prize of cash or merchandise, but we’ll also assist you at every step so you can create fan frenzy.
Contest Participation
Bringing fans onto the field for a chance to take home a grand prize gives you great attention and exposure.
- Throw for Dough™
- Contestants aim to throw the pigskin through a target.
- Pickup Punt™
- If a fan successfully kicks a football into the bed of a new pickup that’s sitting on the field (without bouncing out), the truck is theirs to keep.
- Field Goal Kick
- A fan attempts to kick a field goal from the 30, 40, or 50 yard lines. A successful field goal earns a large cash prize or merchandise.
- Football Rapid Fire™
- Contestants have 30 seconds to throw as many footballs as they can through the target. Prizes are assigned to the number of successful throws.
- Kick For Kash
- A fan goes home a winner when they make a field goal from a designated yard marker.
- Pass, Punt and Kick™
- A selected fan scores a big prize by 1) throwing the ball as far as possible from the corner of the end zone, 2) punting from that point, and 3) making a field goal from that mark.
- Fantasy Games
- Drive your football audience online with a fantasy football contest. Launch it anytime during the season.
- Outstanding Big Plays
- Award a randomly selected fan when one of these plays occurs. Run this promotion at a retail location, sporting events, or on-air. Customers simply complete an entry form online or at a retailer and you choose a contestant to win prizes on game day when each play occurs. Choose one of the following plays for your promotion or let SCA help you with a complete package.
- Kickoff/Payoff
- When the opening kickoff of either half is returned for a touchdown, one lucky fan wins the big money or prize.
Additional Big Plays: All other kickoffs returned for a TD; Punt Returned for a TD; Fumble Returned for a TD; Interception Returned for a TD; 50-yard or greater field goal; Blocked Punt Returned for a TD. - Conditional Rebate
- Give your customers an added reason to shop with you during the season. This fun and unique promotion offers buyers their money back on a particular purchase when a specified condition occurs; for instance, the home team winning the championship. When they win, you’re covered because SCA pays the full cost of the rebated purchases.
Player/Team Performance
Gain great field position by tying your promotion to professional, collegiate, arena, or local football action. Run the contest during a single game, championship series, or the entire season.
CASE STUDY
At halftime of the Holiday Bowl, Dr. Pepper set up an inflatable target - a giant soda can. A lucky contestant was chosen to toss 10 footballs through the target in 30 seconds for $1 million. The crowd went wild and everyone’s attention was on the Dr. Pepper can. “We had the biggest 35 seconds in the history of our company during the Super Bowl! Two lucky contestants in our Big Return Sweepstakes™ each won a brand new car thanks to back-to-back kickoff returns during the game. We’re certainly glad we offered the promotion to CBS stations in Detroit, Grand Rapids, Flint, Lansing, and Traverse City, Michigan.” -Dick Yancey, Yancey Marketing
- Let SCA tackle your promotional needs. Read more...
- Allstate Insurance Company teams with SCA and the Rose Bowl for winning results.
- Get the whole story....
- Randomly chosen from over 200,000 entries, Brian Deisborg kicks it through the uprights in Wendy’s Canada “Kick For a Million.”
- Find out more...
- Using Giant Eagle Supermarket cards to purchase Healthy Choice products paid off for one Pitt football fan.
- Get the details.
- All eyes were on Dr. Pepper in their $1 Million Throw for Dough during the 2004 Holiday Bowl.
