Raise the stakes with a big prize promotion covered by SCA. Our fixed-fee promotions keep you on budget while improving your draw, raising awareness and adding excitement. Build your base of support from both bettors and sponsors and improve your bottom line. The potential of a large cash bonus holds bettors’ interest and puts you in the winner’s circle race after race.

Promotion Ideas

Incentive Bonus

If a horse meets certain pre-determined goals, their owners can win big. Whether your goal is winning a certain race, beating a specific time, or breaking a record, SCA can help you encourage your trainers to run the best race possible.

Trifecta/Triple Crown

Select three of your biggest races. If a horse wins all three races, you award the grand prize.

Pick 6/8/10

Fans can get in on the action by choosing the top six, eight, or ten finishers in a race, depending on the number of entrants. If they choose each spot correctly, they win the big prize. Offer secondary prizes for matching some but not all of the spots.

CASE STUDIES

Smarty Jones Finishes Big With $5 Million Bonus

Oaklawn Park wanted to offer the biggest bonus in horse-racing history – $5 million – during the Kentucky Derby. SCA stepped in to help cover $2 million of the big prize if the undefeated Smarty Jones was the first to cross the finish line. On race day, the enticement proved successful as Smarty Jones sailed through the mud to capture the 130th Kentucky Derby and, along with it, the $5 million bonus.

Kentucky Derby $5 Million Pay Day

Churchill Downs offered fans a $5 million prize while promoting the official Web site of the Kentucky Derby. By correctly predicting the finishing order of the race online, fans had the chance to win the grand prize, or a $25,000 consolation prize for being the best guesser. Churchill Downs received valuable demographic information from the 250,000 registered players and an Ohio woman took home $25,000 by correctly guessing the first five Derby finishers. "The second annual Kentucky Derby $5 Million Pay Day accomplished everything we had hoped. We look forward to reaching additional fans next year," said a representative from Churchill Downs.

Online fans race to Kentucky Derby’s Web site for a chance to win $5 million.

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