Victory is guaranteed when you enlist the SCA team to manage the risk for your consumer promotions and driver incentive programs. With SCA, you can offer prizes from hefty driver performance bonuses to million dollar consumer contests that leverage your motorsports sponsorship. SCA helps you increase the value of your sponsorship and limit your financial exposure.

Driver Incentive Programs

Draw more attention and visibility to sponsors and teams. Motorsports sponsors utilize performance incentives to motivate their drivers and teams to perform at their peak and to develop stronger relationships between the sponsor and driver. Increased driver performance means more recognition and brand visibility for the sponsor. SCA’s coverage allows sponsors to provide attractive incentives for:

• Race Wins
• Top 10 Finishes
• Points Championship

Our clients include:

• Anheuser-Busch
• Caterpillar
• General Mills
• GMR Marketing
• Harwood Marketing
• Pepsi
• Pfizer
• SmithKline Beecham
• Sprint
• Square D
• Texaco/Havoline

Consumer Promotions

Back of the Pack

If a racer who is in last place at the race’s starting gun ultimately wins the race, a randomly selected contestant wins, too.

Prediction Contests

Invite fans to a sponsor location to predict the top five finishers of a race in exact order. Award smaller cash or sponsor prizes for selecting the first two, three, or four finishers, in order.

Net Speed Challenge™

Increase traffic and return hits to your Web site when you invite customers online to predict a race’s top finishers.

Pick The Winner

SCA will provide a set of sealed envelopes. Inside each is the name of a different driver entered in the race. A randomly selected contestant picks one envelope, and if the driver indicated wins the race, the contestant wins the grand prize.

Triple Crown

If a driver wins three designated races, a preselected fan wins the grand prize. You can also use Triple Crown to award incentive bonuses to drivers.

Money Bags™

Place a grand prize or smaller sponsor prizes in one of 100 bags at a high traffic location on the track. Contestants try and choose the bag with the loot to become a winner.

CASE STUDY

SCA Covers Ride to Riches

GMR Marketing of Charlotte came to SCA seeking performance incentive bonus coverage for the Kraft sponsored #1 Busch car driven by Matt Kenseth. To pocket a cool $30,000, Matt had to win 3 of 20 designated Busch races... a feat he easily accomplished.

Activate sponsorships and engage consumers. Watch a brief video here.

Pepsi and SCA rev up excitement at Talladega by offering the chance to win the equivalent of Jeff Gordon’s race purse - $205,000.

See details.

Crowned Dickies “American Worker of the Year,” Michael McGee wins $1 million with the help of SCA. Read more.