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| November 29, 2012

Auto Dealer Contests

There aren’t many things more exciting than seeing a shiny new sports car with its candy paint job, roaring engine, and spotless wheels. Perhaps one thing more exciting than seeing one would be actually purchasing one for yourself. Your potential customers might think that buying one is the only way they’ll be able to bring the newest car home. But as an auto dealer, you can deliver that thrill at no cost to the customer, by hosting a contest where the grand prize winner is handed the keys.

There are many options for consumers when it’s time for them to purchase a new car or truck. With so many dealers vying for potential customers, it takes a concentrated effort to rise above the competition.

How to Stand Out

The shift to online shopping is huge in the automotive industry. A contest from SCA Promotions is the ideal way to offer something different from the dealership down the street, with an exciting contest that offers a prize worth writing home about.  And when they stop by to try their hand at the contest, they will also be enticed by the selection of brand new cars awaiting a new owner. When the Chevrolet Cobalt first arrived in showrooms in New York, SCA Promotions was there to help local participating dealers ensure that people knew what the new car had to offer, as well as to drive interest in purchasing one.

Together with participating dealers, SCA covered a brand new Cobalt if one lucky customer could crack the code in an online promotion that was advertised via direct mail. While customers were initially driven to a web site to play and view materials about the car, participating dealers reported increased sales of the car within the promotion period.  Your customers are undoubtedly online, you can maximize your dealerships reach with an online promotion.

Auto dealers across the world are using these types of promotions to make people aware of their brand and dealership, and they are created for your dealerships needs as well. SCA also offers many other types of contests that can be deployed on a smaller scale, such as Visible Vault or Money Bags.  These contests are hosted right inside your dealership, encouraging the community to come to your location.  Our innovative PrizePad has promotions specifically created for dealerships, including Odometer Match. All of these promotions still offer amazing prizes.

The lure of cash prizes or a free vehicle will bring in intrigued people from all across town. From there, your inventory and salesmen can take the reins and show them how it feels to be behind the wheel of their next dream car.

Cars are selling at a fast clip in America this year, as sales are on track to eclipse 2011’s totals. Contact SCA Promotions to ensure that you’re doing all that you can to capture all of your prospects by finding a contest that’s right for you. We have an e-book dedicated solely to auto dealer promotions. Don’t let the thought of offering large cash prizes frighten you out of hosting your own contest. SCA Promotions offers promotional risk coverage, which simply means that if a lucky customer does take home that huge prize, it will be coming out of our pocket, not yours. Contact us today to start seeing more cars drive off your lot.


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