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Missouri dealership, Hutcheson Ford, wanted to create an annual promotion and decided the Big Game would be the perfect event. They turned to SCA Promotions for prize coverage and offered customers the opportunity to win a full refund on their purchase if the opening kickoff of either half of the Big Game was returned for a touchdown.
Star 101.5 worked with SCA to create a unique sponsorship package for Kia. They offered listeners a five-night trip to Crested Butte, Colorado through a promotion that brought listeners to 11 different Kia dealerships around Seattle. Listeners registered and then received an RFID tag. Each time a listener visited one of the radio remotes for the contest, the station’s RFID reader picked up the listener’s RFID tag, allowing the station to focus on highlighting Kia at remote events rather than manually collecting information.