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Auto Dealer Promotions


Score Prediction – Pride Hyundai of Seekonk

Customers who purchased a vehicle from the dealership and correctly guessed the score of the specified New England football game received a full refund on the value of their purchase, paid by SCA.

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PrizeLink – Bob Penkhus

PrizeLink is a lead generation tool that drives and rewards behavior through gamification. Dozens of digital instant win games can be customized for any device – so you can engage with buyers where they are…online.

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Conditional Rebate – Hutcheson Ford

Missouri dealership, Hutcheson Ford, wanted to create an annual promotion and decided the Big Game would be the perfect event. They turned to SCA Promotions for prize coverage and offered customers the opportunity to win a full refund on their purchase if the opening kickoff of either half of the Big Game was returned for a touchdown.

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RFID Technology – Seattle Kia Adventure Squad

Star 101.5 worked with SCA to create a unique sponsorship package for Kia. They offered listeners a five-night trip to Crested Butte, Colorado through a promotion that brought listeners to 11 different Kia dealerships around Seattle. Listeners registered and then received an RFID tag. Each time a listener visited one of the radio remotes for the contest, the station’s RFID reader picked up the listener’s RFID tag, allowing the station to focus on highlighting Kia at remote events rather than manually collecting information.

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