Fall Book Promotions
Exceed your marketing and non-traditional revenue goals this fall by adding a promotion or contest to your marketing strategy. Our promotions can be tailored to your needs, allowing you to attract listeners and excite sponsors.
Keep Listeners Engaged with your Station with Song of the Day
Real Country 101.7 in Virginia increased its morning drive audience and received great publicity with a Song of the Day promotion. “This promotion really enabled us to engage with our listeners. Throughout the day, we received calls asking when the Song of the Day would play and we noticed an increase in Facebook activity,” said a representative for the station. After the DJ announced the Song of the Day, listeners logged into Facebook to play a quick instant win game in hopes of winning $10,000. The station was thrilled to award $10,000 to a lucky listener!
Increase Sponsorship with a High Fives Money Bags Game
Minnesota station 95.1 The Eagle saw a big increase in advertiser interest with their $95,000 High Fives promotions, “95 on 95.” “Advertisers have asked how they can be a part of the promotion next time,” said a representative. The station sold sponsorships to local businesses and invited listeners to register at sponsor locations. Five finalists were chosen to open Money Bags until five matching symbols were revealed, indicating the prize won. The fourth finalist of the night won the grand prize of $95,000!
Encourage Listeners to Use Your Web site or App with PrizeLink™
Clip Interactive, the makers of the Clip Radio app, generated a 93% increase in monthly app downloads and generated nearly a quarter of a million impressions with their scratch and win game. Listeners downloaded the station’s app and played the game to win $50,000 or gift cards and music downloads. “The $50,000 mobile scratch card achieved our goals of increasing app downloads and educating the listeners about our interactive station apps,” said a representative of Clip Interactive. “This has driven our engagement to new heights.”