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| June 26, 2013

How to Use the Lottery to Boost Customer Engagement

Have you ever wondered what happens to the non-winning state lottery tickets? It’s likely they end up tucked away in a wallet or in the trash. What if your business could give your customers another shot at winning?

Sports teams, radio and TV stations, newspapers, and retailers can take advantage of the lottery without being an official partner. SCA’s second chance lotto promotions can drive traffic to your games, store fronts, or website and increase your overall customer engagement.

Second Chance Lotto Numbers Contest

The day after your state announces the winning numbers for its lottery, it’s your turn to promote a contest of your own. With a ‘Second Chance Lotto Numbers’ contest, you can encourage ticket holders to register their tickets on your Web site or in store. SCA will preselect your promotions’ Second Chance Lotto Numbers and if someone is holding a ticket from the latest lottery with the winning numbers, your business receives the credit for creating another winner – without the million-dollar price tag. You can also offer smaller prizes for matching some of the numbers.

PowerWheel™

Replicate the feeling of being on a televised game show at your location or event with the PowerWheel™! Customers register their non-winning tickets with you. Randomly select finalists to attend a special event and spin the Big Wheel for a chance to win up to a $1 Million Grand Prize! The range can be set based on your needs and budget. You can also customize the look and feel with your own branding.

New Hampshire Lottery

Lotteries know that the reason customers keep playing their games is for the chance to win big.  But, not everyone can walk away with a prize.  The New Hampshire Lottery decided to further increase awareness of its newest scratch card, “Set for Life”.  After five finalists won $1,000 in the Set for Life $20 instant win game, they were given the opportunity to win a grand prize of $100,000 a year for life at the New Hampshire Motor Speedway.

The five contestants were each given one white envelope.  Four envelopes contained a prize amount and the fifth read, “Grand Prize Finalist.” The contestant who pulled the Grand Prize envelope had to choose to either play for the $100,000 a year for life prize or simply walk away with $500,000 guaranteed. The NH Lottery gained exposure for their Set for Life $20 instant win game, and the participants walked away with significant returns on their $20 investment.

At SCA Promotions, we are constantly finding unique angles to help companies amplify their marketing efforts. If your company is interested in any of these contests or our other promotions, contact us to develop a strategy that is right for you.


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