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| April 8, 2013

It’s a Celebration! How to Use Promotions for Milestone Anniversaries

Running a business is no small feat. Untold numbers of businesses close their doors every year. Companies are running creative marketing campaigns to remain strong through down times, a rough economy, and many other pitfalls. When an anniversary of your business’ inception comes, why not celebrate with your customers? Whether it’s a five-year anniversary or a centennial, use this special occasion as an opportunity to thank your loyal customers while also positioning yourself to gain new ones.

With the help of SCA Promotions, companies are using promotions and contests to raise awareness of their anniversary.  After all, you wouldn’t be celebrating another year without your loyal customers, and a contest designed to thank and reward them by offering an amazing cash prize is perfect.

In a “Practice What You Preach” example, we celebrated our 25th anniversary by offering cash prizes and other incentives to people who ‘Liked’ our Facebook page. Liking the page entered that person into a contest for a chance to win $25,000 for themselves and $25,000 for a charity of their choice. The first 200 people also received a free music download. With a comprehensive approach for promoting the contest including a press release and email blasts, ‘Likes’ of the SCA Facebook page quadrupled, quickly increasing brand awareness.

SharePlus Federal Bank worked with SCA Promotions to leverage its 50th Anniversary into brand awareness. A direct mail promotion was created that featured special offers as well as chance to win $50,000. The direct mail piece encouraged recipients to visit a dedicated website to enter, allowing SharePlus to capture valuable lead information.  Recipients also had a chance to win gift cards by visiting bank locations. As a result of the promotion, over $5 million was received in new deposits as well as 500 new customers, a great success for SharePlus.

Both of these examples took advantage of SCA’s wide range of customization to fit their needs. If your company has an anniversary coming up soon, contact us today to find out how our wide selection of contests can be customized to fit your company and help motivate your customers to act. With SCA Promotions’ promotional risk coverage, you can offer prizes that will entice even more people to become customers while offering a chance for a current customer to strike it big. Don’t let another anniversary go uncelebrated. Your company deserves to celebrate, and so do your customers.


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