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| October 2, 2013

It’s Never Too Late to Make the Most of Football Season

For many sports fans, there is nothing like the excitement of the football season.  With nearly 18 million viewers per game, and the professional football league earning nearly $10 billion in annual revenues, it’s no surprise that marketers are interested in football promotions.

A well-executed promotion strategy can yield the customer reaction you need to increase engagement and awareness for your brand. But how do you run a promotion tied to your customers’ favorite team without paying an astronomical price tag? SCA’s promotions are perfectly tailored to help achieve your marketing objectives: drive sales, differentiate your brand, build loyalty, and boost mindshare among your target audience.

On-the-field promotions can entertain the crowd during breaks in play. While the crowd cheers on the contestants as they punt, run or throw their way to prize money, your brand is also at the center of attention. You can choose to preselect a contestant prior to the game or randomly select from the audience on game day. Either way, you’ll have a great opportunity to spotlight your brand in a fun and exciting atmosphere.

The most popular on-field contests include:

  • Rapid Fire
  • Pickup Punt
  • Field Goal Kick

In 2011, Wendy’s wanted to make their partnership with the Canadian Football League more dynamic, and they chose this promotion to do it during halftime. A full stadium of cheering fans watched as the contestant kicked a 50 yard field goal to win a million dollars!  A chance of a lifetime made possible with the help of SCA Promotions.

You don’t have to be a national or chain brand to play along with football season. A Furniture Mart location in Colorado and a Baillio’s in New Mexico both used a SCA conditional rebate contest during the Baltimore vs. San Francisco game. Customers were offered a full rebate on their purchases if a player ran a kickoff back for a touchdown in either the first or second half of the game. As chance would have it, Jacoby Jones returned the second half kickoff for a 108-yard touchdown.  Customers of both companies won a combined $240,000 in purchase rebates.

Promotions don’t always have to be about creating awareness and engagement. Your business can collect market research data through targeted campaigns with the help of PrizePad™. If you decide to run the promotion at your location or on the field itself, you can discover what your ideal customer thinks about your products or services. To incentivize their participation, tie in tickets to a future game or a cash prize. Once you have the data, you can begin fine-tuning your services to better serve your demographic.

Request a free quote from SCA Promotions to take advantage of the football season excitement!

Click here to view our entire suite of football promotions.


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