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| May 22, 2014

Marketing in the Digital Age

The saying, “Things were simpler then…” elicits a vigorous nodding of heads from marketers. As technology advances, so does the complication of reaching target markets. With the advent of the Internet, mobile phones, wearable tech, and more, marketers can no longer create one TV commercial and reach their entire market. They must utilize all marketing channels in order to communicate in their consumers’ space.

On the other hand, these technology advances also put thousands of engagement options just a click away. Digital promotions have come of age as a means of engaging customers on the Internet, and these interactive promotions are a segment in which SCA Promotions offers proven solutions for brands and their agencies to stand out. Marketers love them because results are measurable and viral, while customers love them for the interactive game play and chance to instantly win big prizes. Companies are spending upwards of $22 billion on digital promotions annually. Isn’t it time for your message to be heard where your customers are listening most?

As of 2014, 90% of American adults have a cellphone or smart phone and 42% own a tablet. Nearly 80% of the American population uses the Internet. Given those stats, you can see why companies are spending as much as they are to be online – and not just with a static website. A digital promotion motivates customers in ways other web assets typically cannot by using a ‘play to win’ strategy. By tying in prizes to the promotion, you motivate potential customers to not only engage with your brand and product but also help you complete your marketing goals, which are typically lead capture, brand awareness and sales.

The difficulty for marketers is finding a prize that will entice visitors to click and respond to your marketing message. SCA Promotions offers the solution for marketers by housing not only the promotion concepts and know-how, but also providing prize coverage that allows large prizes to be offered for a fraction of the actual cost. Research shows that 72% of people prefer cash prizes. Other tangible prizes may not be the right color, style or just may not appeal to certain people. Cash is king!

SCA Promotions offers a variety of online promotional solutions designed to increase site traffic, generate leads, build your database, encourage customer loyalty, and create excitement around your brand. Whether it’s via Facebook, SMS, tablet promotions, or a custom online game, we will work with you or your agency to bring your vision to life. Our proprietary PromoEngine™ technology and cutting-edge digital promotions make it easy. It’s simple: plug in our existing turnkey games and prize coverage to your Web site or design a custom promotion from start to finish. With SCA you have peace of mind knowing that SCA guarantees security and a means to create secure, random, and auditable prize drawings.

 

If you’re ready to venture into digital promotions, or just want to take your promotion to the next level, contact us today.


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