Radio Remote – RFID Promotion Technology Solution
Sinclair Communications in Seattle was looking for a technology solution that would allow them to collect leads at remotes for their sponsors and also give them the ability to give away prizes instantly on location. Listeners were invited to pick up an RFID (radio-frequency identification) tag at remotes throughout the season and become a member of the Advantage Team promotion event. Prizes were instantly awarded at each location by the station Advantage Team prize squad. SCA Promotions built the technology to power each promotion event. The station was able to increase NTR by delivering sponsors a turnkey advertising package that included air time spots, remote listener engagement opportunities, and lead generation that went straight to the sponsor’s CRM for immediate follow up.