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| February 8, 2008

Raise a Cheer for Sports-Themed Incentives

When New England Patriots cornerback Ellis Hobbs returned the second-half kickoff 108 yards for a touchdown in the team’s opening game this season, fans at Jillian’s Billiards Club in Worcester, Mass., erupted in cheers, and not just because the run set an NFL record, or even because it contributed to a win over arch-rivals the New York Jets.


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