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| July 3, 2014

Recap: Highlights of Promotions in 2014

It’s been a busy year for SCA Promotions so far and this June, we surpassed the $185 million mark for total cash and prizes paid out on promotions since 1986. We have enjoyed working with our clients on a myriad of contests helping each one achieve their objectives. Here is a recap of some of our client’s exciting promotions so far this year.

For the second year in a row, SCA’s clients scored big around the Big Game. During Seattle’s second-half opening kickoff return for a touchdown in February, many of our clients and their customers jumped to their feet in celebration, but not for the score. Thanks to SCA’s promotional risk coverage, companies ran promotions leading up to the Big Game with incentives for their customers. If a touchdown was scored on either half’s opening kickoff, SCA Promotions would pay out the prizes or award businesses the money so they could refund their customer’s previous purchases. A total of $400,000 in purchases was returned to both Furniture Mart and Baillio’s store customers. Hutcheson Ford was able to refund the purchase cost of cars bought within the promotional period, which created a flurry of excitement in the area. These types of high-visibility promotions are a great way to drive customers to retailers in all industries.

In Tennessee, a successful half-court shot netted a winner at a Middle Tennessee State University basketball game. Local store Tigermarket, radio station 104.5 The Zone, and Mountain Dew partnered to launch the half-time promotion. Throughout the season, fans and customers had a chance to win $10,000 at the school’s home basketball games. One student drained his half-court shot, sending him home with big money. The sponsors loved the incremental sales and higher profits during the length of the promotion. It was a win-win for everyone!

One long-time client of SCA Promotions continues to see amazing results. MacDonald Auto Group in Sydney, Nova Scotia most recently used hockey shot promotions during local hockey games, in conjunction with a local radio station and sponsor Scotia Bank. Two fans who had never held a hockey stick scored from center ice, shooting the puck through a target to win $10,000 each. A few nights later, a fan won a brand new F-150 truck by shooting the puck from face-off dot to face-off dot diagonally across the ice. At the end of the season, SCA Promotions awarded $55,000 in cash and prizes on behalf of MacDonald Auto Group. It’s not hard to see why the auto dealer keeps returning to SCA Promotions for prize coverage. These types of promotions have significantly increased awareness for MacDonald Auto Group, causing sales to increase from 125 new car sales a year to more than 1,000.

Legendary annual golf tournament, The Byron Nelson, put SCA’s PrizePad™ to use to bolster their attendee database. On the tee box were many golfing greats, but Byron Nelson officials wanted the information of the fans in attendance. Loaded onto Apple iPads, the PrizePad program allowed representatives to roam the grounds freely, letting visitors play games on the device for a chance to win a prize in exchange for entering their information. The initiative netted thousands of names and emails, and a staggering 85% of those opted in for future communications. This information will give Byron Nelson officials an advantage as they seek to expand the event in coming years.

One restaurant wanted to bolster their slow mid-week sales. With SCA, Chicken Bones Bar & Grill offered a dice roll promotion during their slow weekday nights. Patrons rolled six large dice for a chance at prizes, including a new car from a local dealership, which was parked outside. To win the big prize, six Chicken Bones logos had to be rolled, and US Army Sargent Job Ramirez did just that. He drove home in his Dodge Charger, paid for by SCA. Chicken Bones loved the promotion and results so much that we are implementing even more promotions during 2014.

If you would like to generate excitement about your company locally, or even nationally, our promotions are a perfect fit. With more than 30 years of experience, we tap into our database to discover what your customers will engage with most. Prize coverage allows you to offer tantalizing prizes for a fraction of what it would cost you out of pocket. Contact us today to begin building your perfect promotion.


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