SharePlus – PrizeCode
Leveraging its 50th anniversary to show customer appreciation, increase checking accounts, attract new customers and bring new money to the bank, SharePlus Federal Bank worked with SCA to created a direct mail promotion with special anniversary offers and the chance to win cash and prizes up to $50,000.
- Emphasize the bank’s 50 years in business.
- Attract new customers.
- Increase the number of checking accounts and amount of deposits.
- Print unique codes on direct mail pieces and mail to local customers and prospects.
- Advertise the promotion through direct mail, Web site ads, newspaper ads, and a branchdecorating contest.
- Invite mail piece recipients to visit www.shareplus50thanniversary.com and enter their prize code to instantly find out if they have won the grand prize of $50,000.
- Invite customers and prospects into bank locations for additional chances to win other prizes, such as gas cards and vacation packages.
- “We netted over $5 million in new deposits and over 500 new customers. It was a big hit with our customers and a big hit for us,” said SharePlus’ Marketing Director.
- “SCA is a great company to work with. The PrizeCode turnkey promotion gave us exactly what we needed – an affordable, customizable, and easy-to-implement online promotion,” she added.
Looking for some other ideas? Click here for our Bank Marketing Guide – 8 Game-Changing Ideas for Bank Marketers