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SharePlus – PrizeCode

Leveraging its 50th anniversary to show customer appreciation, increase checking accounts, attract new customers and bring new money to the bank, SharePlus Federal Bank worked with SCA to created a direct mail promotion with special anniversary offers and the chance to win cash and prizes up to $50,000.

Objectives

  • Emphasize the bank’s 50 years in business.
  • Attract new customers.
  • Increase the number of checking accounts and amount of deposits.

Strategies

  • Print unique codes on direct mail pieces and mail to local customers and prospects.
  • Advertise the promotion through direct mail, Web site ads, newspaper ads, and a branchdecorating contest.
  • Invite mail piece recipients to visit www.shareplus50thanniversary.com and enter their prize code to instantly find out if they have won the grand prize of $50,000.
  • Invite customers and prospects into bank locations for additional chances to win other prizes, such as gas cards and vacation packages.

Results

  • “We netted over $5 million in new deposits and over 500 new customers. It was a big hit with our customers and a big hit for us,” said SharePlus’ Marketing Director.
  • “SCA is a great company to work with. The PrizeCode turnkey promotion gave us exactly what we needed – an affordable, customizable, and easy-to-implement online promotion,” she added.

Looking for some other ideas? Click here for our Bank Marketing Guide – 8 Game-Changing Ideas for Bank Marketers

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