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| October 18, 2011

Spice Things Up With BIG Money Prizes! / Dickies “American Worker of the Year”

SCA Promotions can help you enhance your existing promotions with prize coverage, allowing you to offer prospects BIG money prizes for pennies on the dollar!  After running the “American Worker of the Year” contest for 17 years,  Dickies decided to spice it up by teaming with SCA Promotions to offer a $1 million prize at the Dickies 500 Race.  The contestant chose one envelope with a driver’s name in it – Kurt Busch.  If Busch won the race, the contestant would go home a millionaire! And when Busch took home the checkered flag, Dickies received great publicity when they awarded the lucky winner the $1 million grand prize!  Read the full case study here.



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