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| August 25, 2014

Start Up Your Auto Dealer Promotions

The Internet has revolutionized how consumers shop for cars. Face-to-face car selling now resembles something like speed-dating – consumers know what they want and where to find it, and they come armed with information on prices, reviews, recommendations, specifications, and more. If you don’t meet the customers’ expectations for service, they’ll move right along to the next dealer until they find the deal that’s right for them.

With leverage shifted entirely in the buyer’s favor, how do you stand out from the competition to entice prospects to visit your dealership? SCA offers a library of proven promotions to drive traffic, improve visibility, and build recognition for your dealership in the local community.

One of our most popular promotions for gaining attention in the community is our hole-in-one contest. Many organizations use golf to raise funds for worthy local causes. With SCA, you can offer golfers the chance to win a new car if they sink a hole-in-one. The increased excitement surrounding the grand prize will help the organization raise funds, and you’ll get positive press if someone wins. For an even bigger splash, dealers can engage fans of local sports teams with on-field promotions, such as field goal kicks, half-court shots, and more. The buzz around these promotions is palpable – one SCA promotion for Carmex ended with LeBron James bear hugging the contestant and resulted in 35 million You Tube views.

Of course, nothing beats old-fashioned dealership foot traffic. For dealerships that want to woo customers directly to their showrooms, send direct mail pieces. Together with SCA Promotions’ prize coverage, your mailers entice readers with the potential to win a new car, no strings attached. There are many different ways of promoting this incredible prize, from scratch-offs, to matching driver’s license numbers, to a potential winning key included in the mailer. You may have heard rumblings that direct mail is ineffective in the 21st century, but our case studies show that they’re a boon for car dealers.

If your customers are active in the digital space, you can follow other dealers who lean on SCA’s social media promotions to generate traffic to their website or identified social media pages. We also offer innovative promotions using PrizePad, in which you deploy iPads throughout your dealership. Roaming employees can not only bring promotions to customers, offering them the chance to win instantly with interactive games, but they also will collect demographic information for future marketing efforts.

Regardless of your location, audience, or size, SCA Promotions has the promotional offerings to entice your customers. All of our promotions are tailored to your objectives and budget. Contact us today to begin building your promotion.


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