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| July 16, 2013

The 5 Basic Rules to Any Promotion

Every company, large or small, can benefit from prize promotions and contests.  Brand awareness can hit the spotlight and customer loyalty can skyrocket; however, successful promotions can be hard to initiate if your company doesn’t know where to start. Follow these 5 basic rules, and you’ll be able to get any promotion off the ground.

1.     Know Your Audience

Your first step is to decide who you want to target with your promotions. If customers are the intended audience, then you should have a solid idea of your target demographic. If you’re hoping to explore a new audience, you’ll need additional research to decide how to effectively reach them. Understanding your demographic also means knowing the Five Ws. Here are some example questions:

  • Who is it?
  • What do they like?
  • When are they most active?
  • Where do they live?
  • Why do they act a certain way?

Younger audiences might participate in a promotion because it’s on social media, while older generations might be more easily reached with direct mail.

As a company, you know that customers aren’t the only ones who can be relied upon to help grow your business and increase revenue. Employees can make or break a company, and it’s important to encourage them to be involved, as well. That’s where employee incentive promotions come in.

2.     Define Your Objectives

Defining your objectives can help your company decide what you want the promotion to achieve. Ask yourself these questions:

  • Does your company want to boost online customer engagement, drive more traffic to your website, or grow your social media presence?
  • Do you want to increase sales revenue?
  • Do you want to entice new customers to your retail store or simply reward your loyal customers?

Once objectives are set, then SCA Promotions can help your company decide which type of promotion is best for your marketing plan.

3.     Create an Action Plan

After determining which audience you want to attract and defining objectives, a company can then create an action plan. This means deciding which promotion to pursue and when to execute it. We offer many different types of promotions, such as:

  • Online and Social Media Promotions
  • Sports Contests
  • Try Me Free Promotions
  • Game Show-Style Contests
  • Scratch & Win
  • Money Bags
  • Taste Guarantee Programs
  • Loyalty Programs
  • + dozens more

4.     Add Your Own Twist and Go!

Appealing to your audience means adding creative elements that will get their attention. This can include branding, the channels you use, or partnering with other companies. Promotions can be tied in to sporting events, on-air radio contests, social media, direct mail, and more.

5.     Evaluate the Results

This step is arguably the most important, because it determines if your initial goals and priorities were achieved or not. If your audience was receptive to the promotion and met your specified goals, you’ll know your promotion worked. However, if the results didn’t come out the way you intended, you’ll know where it went wrong and can correct errors for the next run.  Companies won’t know if they have been successful unless each step is documented and measured. Visit our case studies page to see how executing these steps can help brands of all sizes reach their goal.

Following these five rules, SCA Promotions can help you finalize the details that will make your promotion successful. Contact us for a free quote!


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