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| September 17, 2012

The Half Court Pick-Me-Up

As the Heat looks forward to defending their NBA Championship in the upcoming season, fans have plenty to look forward to, as well. Arenas across the continent will be packed with fans eager to celebrate a big win. But, do you give your fans something to celebrate – at halftime? Halftime contests are a great way to get fans on their feet, create excitement, and leverage team sponsorships, even if the result at the final buzzer might not be in the home team’s favor. Here are some of our most popular halftime contests, where each contestant can win something worth cheering about.

Contests are becoming so popular that they’re ending up on ESPN’s Top Plays and other highlight shows.  This fan nonchalantly sunk a throw from half-court to win a new truck. Having a great halftime contest can land you increased exposure and media attention on local and national broadcasts.

In another great half-court shot contest at a Dallas Mavericks game, the team joined forces with Armed Forces Insurance to offer a great contest on Military Appreciation Night. Two current armed forces personnel took half court shots for a chance to win $10,000. The first contestant misses his shot, only to be upstaged by his uncle who nails his shot. The confident shooter was rewarded $10,000 for his good shot, which is a welcome windfall regardless of who you are. And he has a great story to tell for quite some time, since he isn’t likely to hit a bigger shot than at half-time of an NBA game.

This lucky Dallas Mavericks fan had the chance to shoot for $21,000. He successfully made three out four throws.  Even though he missed the final shot, he was still able to get the crowd excited at a time when most people were checking email on their smart phones. Not to mention Century 21,  the promotion sponsor received quite a bit of airtime and exposure.

These contests are a good fit at any basketball game at any level. The prizes contestants can win stretch as far as your imagination can. And, when a fan hits that impossible shot to win that impossible prize, you can celebrate along with them, because you chose SCA Promotions, which offers promotional risk coverage. With SCA, neither you nor the sponsor are responsible for doling out prizes, we cover it. So, you know exactly what your cost is from the beginning. Contact us today to start building a contest that will have you fans in jubilation when you need it most.


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