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| April 23, 2012

The Power of an SCA Contest

The only thing better than having fun is the chance of winning money while having fun. Businesses are constantly looking for new and exciting ways to bring people through their doors, and contests or games with prizes are a great way to do just that. They’re fun and cool prizes and cash are often involved. But, most businesses don’t have the time or resources to create these ideas – much less the promotional budget to self-finance a big grand prize. That’s where SCA Promotions comes in.

With more than 26 years of promotional risk coverage experience, SCA already has contests and games tailored for every industry and occasion. While each contest or game is built specifically for an industry to maximize the turnout, they all appeal to a common trait – everyone loves winning a prize. These prizes will motivate consumers to act – whether a business wants to drive in potential customers or encourage existing ones to purchase. And, as we saw with the recent huge Mega Millions lottery jackpot, the bigger the prize the more participation you get. It took months for the prize to reach more than $350 million – but increased participation almost doubled the jackpot to $656 million in just two weeks!

The true value in these contests is in attracting new customers. It’s often said that attracting new customers is the hardest and most expensive part of running a business. Contests generate their own aura of excitement – everyone loves the thrill of winning. By giving people a chance to experience that feeling, attracting new customers is easy. Contests are also an excellent way to reward your loyal customers.

“So what’s the catch?”

Well, there simply isn’t one. SCA’s promotions are cost-controlled. There won’t be any surprises when it comes to pricing. This allows businesses to budget their promotions and provide the support needed for the extra business. Promotional risk coverage from SCA allows businesses to offer enormous prizes while only paying a fraction of the actual prize value, as small as 3% in some cases. It seems too good to be true, but it isn’t. SCA has paid more than $170 million in cash and prizes over the past 26 years. Even the smallest business has an opportunity to offer a game-changing prize, and is a great way to take a significant bite out of the competition’s market share.

Harnessing the power of an SCA Promotions contest is only a click away with our free quote. Take your business to the next level and reward your customers with a contest from SCA Promotions.


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