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| February 4, 2013

The Value of Direct Mail Marketing

You’ve likely heard the rumbling about the collapse of mail.  Email has contributed to steady losses for the postal service industry. With many people receiving bills, magazines, and personal communication through the Internet, it’s fair to wonder if using direct mail marketing is effective for business at this point. Based on the successes we’ve seen, leveraging your marketing dollars into a direct mail campaign can be a great way to stand out when email marketing isn’t cutting through the clutter.  At SCA Promotions, we have helped businesses continue to make the most out of direct mail marketing by using engaging promotions offering great prizes.

A Hyundai dealership wanted to improve its direct mail efforts. Together with their agency and SCA, a “Scratch to Win” contest was added to the mailer.  Customers scratched off numbers to see if they had won a cash prize ranging from two dollars all the way to $5,000. They then had to redeem their mail pieces at the dealership to see if they had won a 2012 Hyundai Accent. But the dealership wasn’t just giving away money and cars. The promotion also presented an opportunity for consumers to view the extensive selection of new cars. More than 40 new cars were sold in that time period, making the promotion a smashing success. A pair of auto dealerships ran a similar direct mail promotion in conjunction with an auto show convention, which saw over 50,000 mail pieces returned to the show. The promotion was an incredible success, as the two dealers sold over 400 vehicles in three days.

AT&T and its agency wanted to deliver value to current and potential customers’ mailboxes. Mail pieces were sent out containing a scratch box, revealing a code that could be worth $100,000. To check the code, recipients took the code to their local AT&T store to enter it into a computer to see if they had won the grand prize or other prizes. The direct mail promotion sent more than 2,000 consumers to AT&T stores, creating a valuable opportunity to upgrade new customers and sign up new ones. AT&T was very happy with the results.

Don’t let the glut of email fool you. Companies that offer value to direct mail recipients are still seeing tremendous results. Nearly everyone still checks their mailbox. And for those precious few minutes, you have the opportunity to capture consumer’s attention with a unique offer and a big prize by implementing a direct mail promotion. Contact SCA promotions to get started building your custom promotion today.


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