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| October 16, 2012

There’s a Promotion for That Event

Businesses know that promotions are one of the best ways to get people to their events. And few things grab customers’ attention better than a promotion offering a life-changing cash prize. The main struggle for businesses is that unless they are a Fortune 500 company, they often don’t have the grand prize money to offer on the kind of promotion that will really drive traffic . Smaller businesses might assume a big prize promotion is too expensive and try advertising their event as a way to draw customers, but that can be costly and may not be enough to bring in the crowds. SCA Promotions offers businesses of all sizes a way to level the playing field at their next event;  by purchasing promotional risk coverage, businesses can offer jumbo prize promotions and really make an impact by driving consumers to the event and encouraging them to provide valuable demographic data.

There are many events that a promotion could enhance and amplify.

Grow with Us: What better way to let people know about your success than inviting them to come see it? Company growth should not just be celebrated internally – your customers played a pivotal role in helping you grow. And what better way to thank those loyal customers than with an exciting promotion that offers cash?  Try one of SCA’s game show-style promotions for your larger events and let several customers compete for the cash. Smaller events, such as an auto dealership expansion, are a perfect opportunity for SCA’s proven turnkey traffic drivers, such as our oversized dice roll or our Vegas-style JackPot™ Machine.

Community Festivals: Many businesses take part in festivals and shows in their communities.  Whether you are a main sponsor looking leverage your investment, or you have a small booth and want to maximize your leads, a promotion is a great way to achieve your goals.  Our PrizePad is the perfect lead generator, or place our Visible Vault™ in your booth with the grand prize inside .

New Products: Showcasing what’s new, instead of what’s cheap, is a great way to get customers excited about what you have for them. When it comes time to release a new product, whether it’s the 2013 model or a new and improved older product, it’s up to your business to drum up the excitement. A contest such as Prize Kiosk will not only bring customers into the store with the lure of a big prize, but will grow a database for you to use to communicate future product updates.

No matter what the occasion is, a promotion will make your event more successful. By using promotional risk coverage, your business is not on the hook for any winnings that may occur – we are. This lets you relax and focus on the customers swarming your event, ready to potentially become a millionaire. Contact us today to find the right contest for you.


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