888-860-3770
GET A QUOTE

Get a customized quote

Please fill out the form below and one of our account managers will contact you shortly.
Fields marked with an * are required
×
| February 9, 2018

Two Choices – 2018

Fifty years ago, there were two choices.

American families had one television, no remotes, and the family watched TV together. On weeknights, there were two choices for news. Either you were a loyal Walter Cronkite watcher or you preferred the Huntley-Brinkley news program, along with its accompanying Beethoven’s 9th Symphony send off over the closing credits. Sunday night, there were two choices. Families chose The Ed Sullivan Show or they chose The FBI. The family watched together. Sponsors who wanted to leverage the near ubiquity of television, as the medium of choice for families with purchasing power, had two choices—Ed or FBI.

Fast-forward 50 years to 2018. Hundreds of channels, multiple competing entertainment and social media platforms, and multiple TV’s with their dreaded remote controls, operated by hand or even by voice. Decision-making and purchasing power is decentralized within family units. Sponsors harness the power of “big data.” They choose new media, product placement, social engagement, celebrity endorsement, GPS-based consumer real-time ad-serving, and all manner of “smart” marketing channels to reach elusive consumers with the right message at the right time. So, a lot has changed…but there still are two choices. At the key instant in time, can you link your key marketing message with something compelling to that consumer, or do you let your message fade into the clutter of information overload?


VIDEO | SUCCESS STORY

WATCH VIDEO
A Few Partners Who Like to Win
  • 7 eleven logo
  • 99.9 the hawk logo
  • aaron's logo
  • allstate logo
  • Ashley furniture homestore logo
  • at&t logo
  • baillio's logo
  • screaming eagles logo
  • Coors logo
  • dallas mavericks logo
  • dickies logo
  • Doritos logo
  • Electrolux logo
  • frisco rough riders logo
  • fuel sports management
  • golfsmith
  • indianapolis motor speedway logo
  • integer logo
  • lakecliff country club logo
  • macdonald auto group logo
  • mcdonald's logo
  • mlb logo
  • morris logo
  • new york daily news logo
  • NFL logo
  • patelco logo
  • phillips 66 logo
  • raising cane's logo
  • saatchi & saatchi logo
  • sam's fine jewelry logo
  • starbucks logo
  • toyota logo
  • tracy locke logo

Let's Get
Started
888-860-3770

Fields marked with an * are required