Valspar® Case Example
Looking to become the paint of choice for homeowners, Valspar® launched the Love Your Color Guarantee™. The program assures consumers that if they don’t love their new paint color once it is on the wall, they can receive a rebate for a free gallon of Valspar paint in another color. Valspar also had reason to feel confident; the promotion was backed by SCA’s Fixed Fee™ coverage, which covers the cost of rebates.
- Drive sales of Valspar Signature Colors® Interior Paint, sold at Lowe’s and independent retailers.
- Foster consumer loyalty via social media.
- Launch a marketing campaign advertising through television, print, and Web.
- Drive consumer excitement with a sweepstakes offering a personal color consultation with designer Genevieve Gorder.
- Offer consumers rebates for up to two gallons of Valspar paint if they are not satisfied with their original color.
- Invite consumers to visit www.loveyourcolor.com for directions on obtaining the rebate.
- Valspar’s Love Your Color Guarantee™ attracted national attention and was so successful that Valspar extended their contract with SCA.
- Consumers feel confident choosing Valspar paint, knowing they can obtain a free gallon of paint if their original color is not what they wanted.