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Venture Bank – PrizeKiosk

Venture Bank wanted to promote the grand opening celebration of their Hawks Prairie financial center. After having success working with SCA and the Scan-2-Win™ promotion in the past, they decided that it would again be a great way to generate awareness for their newest center.

Objectives

  • Increase foot traffic.
  • Entice potential customers to visit the grand opening celebration.
  • Grow deposits.

Strategies

  • Invite customers and prospects in the area into the bank through direct mail pieces with unique bar codes.
  • Allow customers who bring in their mail pieces to scan them at the kiosk, which immediately notifies them if they have won.
  • Offer the chance to instantly win $25,000 cash, along with other prizes, including a seven night, all-inclusive trip to Ixtapa, Mexico, a $500 savings bond, gift certificates to local merchants, and Venture Bank merchandise.

Results

  • “We wanted to grow deposits and bring in new customers while promoting the opening of our newest financial center,” said a representative for Venture Bank. “We had success with the Scan-2-Win promotion in the past at other financial openings and thought it would be a great way to promote this center.”
  • Once again, the promotion proved to be a success. Venture Bank had over 500 people visit the center and play the Scan-2-Win game in the promotion’s two week timeframe. They opened several new accounts and added about 50 new customers.
  • “People responded positively to the promotion. They enjoyed the opportunity to come and see if they won, while at the same time seeing the new building. We also experienced a high volume of calls about the promotion,” said the representative.

Looking for some other ideas? Click here for our Bank Marketing Guide – 8 Game-Changing Ideas for Bank Marketers

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