Venture Bank – PrizeKiosk
Venture Bank wanted to promote the grand opening celebration of their Hawks Prairie financial center. After having success working with SCA and the Scan-2-Win™ promotion in the past, they decided that it would again be a great way to generate awareness for their newest center.
- Increase foot traffic.
- Entice potential customers to visit the grand opening celebration.
- Grow deposits.
- Invite customers and prospects in the area into the bank through direct mail pieces with unique bar codes.
- Allow customers who bring in their mail pieces to scan them at the kiosk, which immediately notifies them if they have won.
- Offer the chance to instantly win $25,000 cash, along with other prizes, including a seven night, all-inclusive trip to Ixtapa, Mexico, a $500 savings bond, gift certificates to local merchants, and Venture Bank merchandise.
- “We wanted to grow deposits and bring in new customers while promoting the opening of our newest financial center,” said a representative for Venture Bank. “We had success with the Scan-2-Win promotion in the past at other financial openings and thought it would be a great way to promote this center.”
- Once again, the promotion proved to be a success. Venture Bank had over 500 people visit the center and play the Scan-2-Win game in the promotion’s two week timeframe. They opened several new accounts and added about 50 new customers.
- “People responded positively to the promotion. They enjoyed the opportunity to come and see if they won, while at the same time seeing the new building. We also experienced a high volume of calls about the promotion,” said the representative.
Looking for some other ideas? Click here for our Bank Marketing Guide – 8 Game-Changing Ideas for Bank Marketers