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Weight Watchers Case Example

Weight Watchers was looking for a promotion that would advertise their new in-store branded products, so they turned to SCA to secure their budget and give consumers a risk-free reason to try their new products.

Objectives

  • Advertise and promote new Weight Watchers products.
  • Ensure consumer satisfaction.
  • Increase sales.

Strategies

  • Provide consumers who visit the promotion Web site with a coupon good for purchasing Weight Watchers products
  • Invite consumers to share the Web site via Facebook, Twitter, or email to receive an additional coupon.
  • Provide a refund up to $4.99 if a customer was not satisfied and returned the product to Weight Watchers.

SCA Solution

  • Promotion design and development
  • Promotion hosting and management
  • Rules & Regulations
  • Over-redemption coverage if too many people redeemed the refund which allowed a fixed price budget

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