Weight Watchers Case Example
Weight Watchers was looking for a promotion that would advertise their new in-store branded products, so they turned to SCA to secure their budget and give consumers a risk-free reason to try their new products.
- Advertise and promote new Weight Watchers products.
- Ensure consumer satisfaction.
- Increase sales.
- Provide consumers who visit the promotion Web site with a coupon good for purchasing Weight Watchers products
- Invite consumers to share the Web site via Facebook, Twitter, or email to receive an additional coupon.
- Provide a refund up to $4.99 if a customer was not satisfied and returned the product to Weight Watchers.
- Promotion design and development
- Promotion hosting and management
- Rules & Regulations
- Over-redemption coverage if too many people redeemed the refund which allowed a fixed price budget