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| January 28, 2013

Worldwide Promotions

Companies understand that if they want to grow, they have to appeal to a broader range of people. That’s why one soft drink company makes a variety of drinks, and why a car company makes several different models of cars, trucks and SUVs. Unfortunately, the mantra “If you build it, they will come” doesn’t always hold true for businesses. With congested markets and years of brand loyalty, companies in every market have a tough mountain to climb to reach target audiences and achieve sales goals. However, SCA Promotions can help.

Companies that operate in multiple countries will have different marketing goals amongst the different segments. Cultures and values differ from region to region, and while that makes the world an interesting place, it demands multiple marketing messages to effectively reach your customers. Coca-Cola discovered a need in the United Kingdom.  Their marketing efforts were lost amongst the 16-20 year old demographic. Coca-Cola’s agency worked with PIMS (SCA Promotions’ UK subsidiary) to create a fixed-budget promotion that targeted the segment on Facebook, offering them free soft drinks.

Even companies without a global presence can benefit from SCA’s proven promotion solutions when they want to create excitement and awareness for their brand.  Cascades Shopping Centre in the United Kingdom was looking for an exciting way to kick off the launch of the Cascades Gift Card. Through PIMS-SCA, the Visible Vault™ contest provided the spark to make the campaign a success. Customers collected codes found in flyers for a chance to win £20,000 or a brand new Mini vehicle. Cascades knew that its budget wasn’t in danger of going into the red if a customer won the grand prizes, because SCA covered the risk. Customers enjoyed the allure of winning big, and Cascades enjoyed the huge kick-off for its gift cards.

No matter where your business is located or where it hopes to be in the future, SCA offers promotional risk coverage and various promotional solutions that allow you to keep your finances in line while still offering customers great prizes and rewards. SCA operates offices across the globe to ensure expertise in the region of your promotion.   No matter which corner of the globe you serve, the allure of a life-changing grand prize is just as sweet in any language. Contact us today to start expanding your market and reaching customers no matter how many continents you serve.


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